It’s becoming harder than ever to know what’s real and what isn’t on social media.
With AI-generated content, clever editing and increasingly realistic videos, a product can look absolutely incredible online. As a shopper, it can be difficult to tell the difference between genuinely clever innovation and some very clever marketing.
At Cooks Plus, we regularly have customers come into the store asking for the latest kitchen tool or gadget they’ve seen going viral online. Unfortunately, quite often we have to tell them that the product may not be quite as impressive as the video makes it look.
Even worse, some customers have already purchased the product before coming to us, only to discover they’ve wasted their money on something that simply doesn’t work as promised.
Our Favourite Example: The Viral Peeler/Knife
One of our favourite examples is a viral peeler/knife that has been doing the rounds on social media.
If you believe the videos, this one little gadget can effortlessly slice meat, curl butter, shred vegetables and tackle all sorts of kitchen jobs with ease.
After having customers ask us about it almost every day, we decided there was only one thing to do…
We bought one and put it to the test ourselves.
The result?
Pretty much exactly what we expected.
It failed to perform anything like the videos suggested. In fact, it struggled to do much at all!
Naturally, our team couldn’t resist making a video showing just how badly it performed. You can check it out the video we made on our Facebook page by click here:
https://www.facebook.com/share/v/17R52wTB3h/
We Test the Trends So You Don’t Have To
Our team keeps a close eye on current kitchen trends, viral products and the latest gadgets appearing online.
And we’re certainly not against new ideas. If we find something interesting, we’re happy to test it.
If it works as promised, we’ll consider stocking it.
If it doesn’t?
It earns itself a place on our Wall of Shame — never to be stocked at Cooks Plus!
That’s one of the advantages of shopping with a specialist kitchenware store. We don’t just want to sell you something because it happens to be trending. We want to sell you something that actually works and that we’d be happy to use ourselves.
Seen Something Online? Ask Us First!
So next time you see a viral kitchen gadget online that looks almost too good to be true, don’t be afraid to ask us about it before spending your money.
Pop into Cooks Plus, give us a call or send us a message and our team will be happy to give you our advice.
Quite often, we can recommend a better-quality, more reliable alternative that will do the job properly — and potentially save you money in the long run.
Because sometimes the latest viral kitchen gadget really is brilliant.
And sometimes…it belongs on the Wall of Shame.